Our storyThe InevitableOrdinary traders, sudden price moves, and the sellers who were waiting for it. Eight scenes, every number linked to its source.Read it →
None of this is trading advice. It is intended for research purposes only.
Company
About DilutionIQ
A research platform for US small-cap stocks. We read each SEC filing and turn it into plain-English readings: how much new stock a company could sell, and whether it can sell right now.
- What we are
- Research and education, not advice
- Built in
- The UK, for traders anywhere
- Stage
- Free beta, 2026
- Public launch
- Planned 27 Oct 2027
- Data
- SEC EDGAR filings · Massive daily prices
Value proposition
Why DilutionIQ
We read the SEC filings so you know what a company can sell before you buy, then help you build and practise a plan around it.
- The question others buryCan this company sell new shares today, and how many? Price apps don’t say. The filings do, and we read them.
- Plain English, with the sourceEvery reading links to the filing it came from, so you can check it yourself.
- Three readings, in orderTwo lights, the marks, 21 days of symbols history. The same glance for every stock.
- Built for new tradersLearning cards, Adam’s lessons and a questionnaire that starts from zero.
- Reading becomes a planAdam writes a plan from your answers. The simulator lets you practise it with practice money.
- Honest by designNo trade calls, no promised returns. Adam and Aiden never pick, size or place a trade.
- From anywhereUS market hours in your own time zone. The free tier needs no card.
- Protects the accountMost new small-cap traders lose money buying into stocks that are quietly selling new shares. We show that first.
Purpose
Vision and mission
Vision
A market where every small-cap trader reads the filing before the trade.
Mission
Turn every dilution filing into a reading anyone can check, and help new traders build and practise a plan before they risk real money.
- Source firstEvery number traces back to a filing or a price feed.
- Plain EnglishIf a 10-year-old can’t follow it, we rewrite it.
- No callsWe explain the paper. You make the decisions.
- Practise firstPlan, practise, review, then trade.
Future planning
Strategy 2030
Where we’re going, year by year. These are plans and targets, not forecasts or promises.
- 2026Free beta. The Desk and Desk Pro, three readings, Plan with Adam, the simulator with real borrow fees, daily SEC and price feeds.
- 2027Public launch, planned 27 October. Live filings feed, selling-window alerts, daily VWAP.
- 2028Delayed intraday quotes in the simulator, scorecards on phones, numbered plans ranked by Aiden at scale.
- 2029Target: 5,000 Dilution students who have finished the masterclass (growth model goal).
- 2030The reference for reading dilution in US small caps: every listed small cap covered, every filing read the day it lands.
Social impact
Community investment
Financial education should be free at the start. What we give, and what we plan to.
NowFree for life
The free Desk, the eight learning cards and the core lessons stay free.
PlannedCharity partners to confirm
A share of profits to financial-education and money-advice charities. Partners and the share to be agreed.
PlannedSchools and groups to confirm
Free Desk Pro seats for colleges, community groups and money-skills programmes.
Responsible business
ESG commitments
Environmental
- Small data footprint: daily files, not constant streams
- Cloud hosting, no office servers
Social
- Plain English, text size and full-screen controls
- No hype, no profit claims in our marketing
- UK financial promotion rules checked before launch
Governance
- No trade calls; sources on every reading
- Team members’ own trades never shown or promoted
- No broker or exchange endorsements implied
ESG membership and reporting standard: to confirm. We’ll name the body once we’ve joined, not before.